Hiring competent employees and retaining them are two major hurdles for most businesses. The “Great Resignation” saw millions of employees resign from their jobs, resulting in a labour shortage across the U.S–over four million workers resigned in September 2021 alone. A good team is not only crucial to the success of a business but also relevant to brand image.Attracting, recruiting, and retaining competent workers who help businesses grow is a challenge for franchisees. Building a stable team and facilitating career growth promotes employee retention and efficiency. If recruiting and retaining top employees are top priorities for you, as a franchisor in Toronto, you can contact a Toronto labour lawyer or go online and search “ find an employment lawyer near me ” for more on this subject.
How to Attract, Recruit, and Retain Top Talent
High employee turnover triggers a domino effect; it reduces efficiency, hurting the brand’s reputation and consequently the bottom line. Also, remember the cost of new hires can add up so fast. However, staff retention involves more than giving a raise. So, how can a franchisor recruit and retain the right workforce? Here are some tips for hiring and keeping dependable employees.
Attracting and Hiring
1. Referrals from Loyal Customers and Employees
You can contact loyal customers or clients and propose rewarding them if their leads are successful; no one hates money. The strategy will save you time and costs of listing a vacancy for an extended period.
Some contacts might prefer a discount instead of cash which is also okay, provided you get an ideal match for the advertised position. Employees with successful leads can be given a bonus or increased off days for helping in the recruitment process.
2. Leveraging Technology
Top talent can be sourced through social recruiting, where job vacancies are advertised on social media. Facebook and LinkedIn are perfect for blue-collar jobs. Hiring through social is also a cost-effective alternative to traditional job boards. To succeed in this strategy, you must have a thriving online presence.
3. Only Hire the Best
Ensure you understand the ideal skillsets and the necessary experience required for the advertised position. Candidates must also have other qualities, such as the desire to learn, a cheerful outlook, and the long-term capacity to be relied on.
Employee Retention
1. Internal Hiring
Good employees will always try to find greener pastures at some point, and that is why you should consider promoting qualified workers.
2. Learn from other Franchisees
It would help if you strived to find out how successful franchisees manage to keep their workers happy. Some ways of keeping your staff happy can include:
Sharing profit.
Recognizing and appreciating superior performance.
Providing medical and other employment benefits.
Fair remuneration.
A franchise can attract, hire, and retain top talent by treating how they like being treated but not how you think. Successful franchises or a franchise lawyer can help you achieve this.