OK Social has released its annual report examining key shifts within the UK animation sector for 2024 and early 2025. The studio analysed production methods alongside market movements and workforce patterns across 2D animation studios in the UK. This report provides technical insights into how British studios are adapting to new software tools and client demands.OK Social works with clients across healthcare along with education, and corporate sectors to deliver 2D animation along with motion graphics content. The studio specialises in explainer videos that simplify complex information through visual storytelling.
"Our report highlights how UK studios are managing the shift toward shorter content formats without sacrificing narrative quality," said a company spokesperson. "We tracked production timelines across 150 projects and found that 2D animation workflows now complete 40% faster than they did three years ago. This speed comes from real-time rendering engines along with AI-assisted in-betweening tools that handle repetitive frame work. Studios are investing in these technologies to meet demand for rapid turnaround on social content."
The report examines salary trends for motion graphic designers working in British studios during 2024. Entry-level positions averaged between £26,000 and £34,000 annually, whilst senior designers with specialised software skills commanded £40,000 to £53,000 per year. Freelance day rates for experienced motion graphic designers stabilised around £250 across most UK regions. Demand for designers proficient in Adobe After Effects, along with Cinema 4D and Unreal Engine, increased by 35% compared to previous years. Studios reported difficulty filling positions that required both technical animation skills and strategic thinking for brand storytelling.
2D animation studios in the UK handled growing client demand for vertical video formats designed specifically for mobile viewing. The report found that 68% of animation projects commissioned in 2024 required vertical or square aspect ratios. Studios adapted their workflows to prioritise mobile-first design whilst maintaining broadcast quality for clients needing multi-platform distribution. The UK animation market value reached £14.78 billion in 2024, with continued growth projected through 2030. Motion graphics segments showed particular strength in corporate training, along with social media advertising and educational content production.
About OK Social:
OK Social is an animation studio serving clients across the United Kingdom through 2D animation, along with motion design services. The studio employs motion graphic designers who create visual content for brands in healthcare, along with technology and education sectors. OK Social develops explainer videos and social media animations that communicate complex information through clear visual narratives.