With every passing year, more and more consumers around the world are shopping online. And 2016 would be no different. You can expect a huge rise in the number of online transactions and you better ride the wave than be under it. With these 7 point programs for 2016, you will surf like a pro and be on the top of the game.

1. Invest more on content – Content has always been the king and now it is going to be your best weapon against your competitors. And by content, we don’t just mean compelling articles and sagas on your webpages.

The first thing you can do is establish a well-defined content marketing strategy that will work across all your online presence starting from your website to blogs to Facebook page and Twitter account.

The more interesting and informative your content is, the more you can expect your customers to get attracted.

2. Work your Image – If your business has no significant image, then 2016 is the right time to create one. And if your name does ring a bell with your customers, congratulations, you have won half the battle.

For the rest half, keep improving the brand identity and how you want customers to associate with your products. Once your business starts arriving, your customers won’t even Google for your services, they’ll simply save your website in their bookmarks bar. That’s cool!

3. Be on Their Fingertips – Yeah, literally. Today, more consumers are using their handhelds for shopping, seeking information, and not to forget socializing. Make your website mobile friendly. Get your website designs fit for mobile handsets of every brand. That done, your customers will love your website, and search engines will love you more.

4. Build Stronger Relationships (Read Links) – A little reference from related and trustworthy sites still matters a lot. Although, it does mean you spend a lot of time fishing for relevant sites to link to you, but having done it right, will pay you rich returns. Be careful about the sites that links to you because if they are not related to your business or have questionable backgrounds, you might end up inviting trouble for your website instead.

5. Invest in SMO – It’s needless to mention how important Social Media Marketing is these days. You can either do it yourself (which could be quite time consuming) or you can outsource it to a professional SMO agency.

6. Seek Your Personal Digital Marketing Partner – All of the above are time consuming activities. Having your personal digital marketing partner would mean that they take up all these activities and do it very professionally. You can go for a low budget 360 degree digital marketing agency like EZRankings, who can work on all of your online marketing needs and projects.

These days, when every big and small business is investing heavily on online marketing, it is no longer an option for you to join the trend as well. And you can only be a winner, if you do it and you do it right. With the help of a professional online marketing partner, you can not only relieve yourself of a lot of hard work, but also get an excellent online presence that attracts both customers and search engines in 2016.