FrescaDent, founded in 2003 in Paris, France, produces premium oral care products and accessories mainly distributed in leading pharmacies across Europe. Currently, the company generates approximately a third of its revenue in France and Benelux, a third in Southern Europe and one third in Central Europe.

“Amenity360 and FrescaDent are a perfect match,” states Amenity360’s CEO, Paul Bohm. He expects that the acquisition of the successful manufacturer promises good growth opportunities – especially in the markets mentioned above but are also expecting a substantial growth in Asia, Middle East and South America. The combination of the two companies will increase the value Amenity360 delivers to customers. “FrescaDent’s high quality but still affordable luxury oral care products will be a perfect enhancement to Amenity360’s established product portfolio. At the same time, we will provide access to new customers and contacts. This will be rolled out all over our global hotel distribution network but in addition to that we also forecast large growth in the airline market. In particular, the brand will benefit from the pooling of our market know-how as well as from optimizations in service and sales,” Bohm adds. The annual revenue of the FrescaDent global business is expected to increase to approximately USD 6 million as a result of the acquisition.

Alicia Peyrat, outgoing CEO of FrescaDent, added: “FrescaDent has built a strong position in the premium oral care market in Europe. We are delighted to have found an established partner in Amenity360 that will help further the development of FrescaDent with its industry expertise, global network and innovation capability.”

Mr. Bohm further stated “This is another step in the right direction for our company where we are looking to not only expand geographically, but also to expand our current product selection and brand portfolio to our existing clients. The ultimate aim for the company is to be the leading specialized supplier of travel amenities globally”

Amenity360 Limited Hong Kong, the parent company of the group, was founded in 2001. Since then Amenity360 has grown into one of the global leaders in the travel toiletries industry, with 2 major business divisions under one roof the hotel supplies and airline supplies units. In our main production plant we manufacture cosmetic products, plastic accessories and travel slippers. Amenity360 is now poised to take another giant leap forward with the completion of a new state of the art production plant in Thailand to be completed 2017 as it positions itself to become a global leader in the twenty-first century, fully committed to its bold drive to create better expanded product portfolio and more extensive distribution network.